Huizhou University Holds Joint Seminar between Huizhou University and Universiti Teknologi MARA

To further strengthen high-quality exchanges and cooperation between HZU 

and universities along the Belt and Road countries. On the morning of 

September 12, the Joint Seminar between Huizhou University and Universiti 

Teknologi MARA was held in Room 501, Building B of Xuri Science and 

Technology Building. Seven representatives from the Institute of Business 

Excellence of Universiti Teknologi MARA, including Dean Wan Edura Wan 

Rashid, attended the seminar. Vice President of HZU, Wei Xiaohui, leaders 

of the Department of International Exchange and Cooperation, and faculty 

members from the School of Economics and Management, as well as 

students, participated in this joint academic seminar.

Wei Xiaohui delivered a speech at the seminar, extending a warm welcome 

on behalf of the university to the experts and scholars who had traveled all 

the way from Malaysia and expressed heartfelt thanks for their visit. She 

then briefly introduced the reform and development situation at the 

provincial, city, and university levels, pointing out that HZU has always 

adhered to open education, actively responded to the national Belt and 

Road initiative, and deeply promoted internationalization of education and 

external exchanges and cooperation. This year marks the 50th anniversary 

of the establishment of diplomatic relations between China and Malaysia, 

making it an opportune and significant time for the two universities to 

engage in exchanges and cooperation. The successful hosting of this 

academic seminar is not only the positive outcome of previous

communications between the two institutions but also lays a solid foundation 

for promoting comprehensive and multi-level cooperation in the next step. 

She looks forward to in-depth exchanges and mutual progress among experts 

and scholars from both sides!

On behalf of the Institute of Business Excellence, Wan Edura Wan Rashid 

delivered a speech. She expressed heartfelt gratitude for HZU’s sincere 

invitation and warm reception! She then introduced the relevant situation 

of the institute, noting that it has rich experience in scientific research, 

industry-academia cooperation, and business consulting, providing 

professional academic services to numerous government departments, 

professional institutions, and multinational corporations. She stated that

participating in the exchange and discussion with peers in related academic 

fields of our university would help broaden the institute's international 

perspective and enhance exchanges and cooperation, marking a milestone 

in deepening the cooperative relationship between the two institutions in 

the future.

During the seminar, six researchers presented reports on topics such as 

collaborative empowerment of international business development by 

universities and enterprises, the current situation and trends of retail in 

China, trade opportunities and challenges between China and ASEAN, the 

current state of online clothing retail in China, social returns on investments 

in traditional cultural activities, an overview of the Guangdong-Hong Kong-

Macao Greater Bay Area, and the development of tourism in Huizhou.

This year marks the 50th anniversary of the formal establishment of 

diplomatic relations between China and Malaysia, as well as the beginning 

of the second decade of China's Belt and Road initiative. This joint academic 

seminar is the first academic exchange activity conducted after our school 

leaders visited Singapore and Malaysia in June this year. It will help promote 

our efforts to expand the Belt and Road education exchange and cooperation

network, widen channels for international education, and support the 

high-quality development of the our international exchanges and cooperation.