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Huizhou University Holds Joint Seminar between Huizhou University 

and Universiti Teknologi MARA

2024-9-13



To further strengthen high-quality exchanges and cooperation between HZU 

and universities along the Belt and Road countries. On the morning of 

September 12, the Joint Seminar between Huizhou University and Universiti 

Teknologi MARA was held in Room 501, Building B of Xuri Science and Technology 

Building. Seven representatives from the Institute of Business Excellence of 

Universiti Teknologi MARA, including Dean Wan Edura Wan Rashid, attended 

the seminar. Vice President of HZU, Wei Xiaohui, leaders of the Department 

of International Exchange and Cooperation, and faculty members from the 

School of Economics and Management, as well as students, participated in 

this joint academic seminar.

 

Wei Xiaohui delivered a speech at the seminar, extending a warm welcome 

on behalf of the university to the experts and scholars who had traveled all 

the way from Malaysia and expressed heartfelt thanks for their visit. She then 

briefly introduced the reform and development situation at the provincial, city, 

and university levels, pointing out that HZU has always adhered to open education, 

actively responded to the national Belt and Road initiative, and deeply promoted internationalization of education and external exchanges and cooperation. 

This year marks the 50th anniversary of the establishment of diplomatic relations 

between China and Malaysia, making it an opportune and significant time for 

the two universities to engage in exchanges and cooperation. The successful 

hosting of this academic seminar is not only the positive outcome of previous

communications between the two institutions but also lays a solid foundation for 

promoting comprehensive and multi-level cooperation in the next step. She looks 

forward to in-depth exchanges and mutual progress among experts and scholars 

from both sides!

 

On behalf of the Institute of Business Excellence, Wan Edura Wan Rashid delivered 

a speech. She expressed heartfelt gratitude for HZU’s sincere invitation and warm 

reception! She then introduced the relevant situation of the institute, noting that 

it has rich experience in scientific research, industry-academia cooperation, and 

business consulting, providing professional academic services to numerous 

government departments, professional institutions, and multinational corporations. 

She stated that participating in the exchange and discussion with peers in related 

academic fields of our university would help broaden the institute's international perspective and enhance exchanges and cooperation, marking a milestone in 

deepening the cooperative relationship between the two institutions in the 

future.

 

During the seminar, six researchers presented reports on topics such as 

collaborative empowerment of international business development by universities 

and enterprises, the current situation and trends of retail in China, trade 

opportunities and challenges between China and ASEAN, the current state of 

online clothing retail in China, social returns on investments in traditional 

cultural activities, an overview of the Guangdong-Hong Kong-Macao Greater 

Bay Area, and the development of tourism in Huizhou.

 

This year marks the 50th anniversary of the formal establishment of diplomatic 

relations between China and Malaysia, as well as the beginning of the second 

decade of China's Belt and Road initiative. This joint academic seminar is the 

first academic exchange activity conducted after our school leaders visited 

Singapore and Malaysia in June this year. It will help promote our efforts to 

expand the Belt and Road education exchange and cooperation network, 

widen channels for international education, and support the high-quality 

development of the our international exchanges and cooperation.




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